A growth strategy to develop an untapped new market potential offers ________ and the ________
A) low risk; potential for high return
B) high risk; potential for high return
C) low risk; potential for low return
D) high risk; potential for low return
E) low risk; potential for increased competition
B
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List and briefly explain six strategies for holding your audience's attention during a business presentation
What will be an ideal response?
For a segment to meet the ________ criterion of usefulness, the marketer must be able to formulate effective programs for attracting and serving the segments
A) measurable B) substantial C) accessible D) differentiable E) actionable
The strategy where the production rate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies is the
A) adjustable strategy. B) chase strategy. C) level strategy. D) mixed strategy.
An industrial engineer is conducting a time study for a work element. The select time is 4.5 minutes, and the sample standard deviation of the observed time is 20 seconds
What is the appropriate sample size if the estimate is to be 5 percent of the true average time 95 percent of the time? A) fewer than or equal to seven B) greater than seven but fewer than or equal to eight C) greater than eight but fewer than or equal to nine D) greater than nine