A full-page ad that Dell ran in Fortune magazine about the firm's latest laptop is an example of which type of company/brand-related message being sent to company stakeholders?
A. planned
B. unplanned
C. product
D. inadvertent
E. service
Answer: A
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In the English language, there is social agreement on what type of furniture the word desk pertains to, even though desks have many distinct looks. This social agreement best demonstrates which characteristic of symbols?
a. Symbols are culturally bound. b. Symbols are ambiguous. c. Symbols are abstract. d. Symbols are intentional.
When you use the direct organizational plan in a message refusing a small favor, you should
A) save the bad news for the final paragraph. B) present the bad news without any introduction. C) reciprocate to maintain the reader's future goodwill. D) use a polite buffer and explain your rationale in a few words. E) offer a brief, sincere apology in your first paragraph.
How are the elements of the financial statements affected when merchandise inventory is purchased on account? (Assume a perpetual inventory system is in use.)
What will be an ideal response?
Once a script for a television commercial has been conceived, a writer and an art director collaborate to produce a ________, a series of drawings used to present the visual plan or layout of the commercial.
A. visual layout B. layout synopsis C. transparency board D. storyboard E. thumbnail sketch