What is considered the most widely used spoken opportunity for communicating with the news media in person?
a. Speech
b. Editorial board meeting
c. News conference
d. One-on-one interview
d
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Explain why eliminating adverbs and adjectives is a preferred style in broadcast news writing. Give one example of a news headline that is adverb and adjective heavy versus this same headline that is not.
What will be an ideal response?
Which of the following answers is not an effective way of beginning a presentation?
a. Plan the beginning after you have developed the content of your presentation. b. Don't use your introduction to offer excuses for poor preparation or nervousness. c. Don't begin a presentation with a phrase such as "My speech is going to be about…" d. Begin with a strong joke, even if it's not relevant to your purpose or topic. e. Begin by connecting to your audience and setting the emotional tone of the presentation.
It is a good idea to turn off your screen saver during a computer-generated presentation
Indicate whether the statement is true or false.
Mixed signal advertising (ads that present double or confusing messages) is particularly problematic, as it leads both women and men to
A. recognize the gains women have made in advertising. B. wonder how women really prefer to be treated. C. dismiss the ad altogether. D. reinforce traditional sex roles.