Taking someone out for dinner before requesting that they do you a favor can be considered which tactic for influencing others?
A. inspirational appeals
B. ingratiation
C. consultation
D. personal appeals
B. ingratiation
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________ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide.
A. Newspapers and magazines B. Magazines and radio C. Newspapers and television D. Radio and television E. Radio and newspapers
Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.
A. product and its advertising B. cost of the product and the quality C. way the 4Ps of the marketing mix work with one another D. customer's needs and wants and what the product has to offer E. salesperson and the customer at a personal level
Why does an entrepreneur need to be aware of the culture of the country that he or she is entering into?
What will be an ideal response?
If you receive an invitation to your 25th high school reunion, you will be much more likely to notice ads for various weight-loss programs, diet foods, and skin rejuvenators than if you are invited to an annual family picnic. This is an example of how ________ affects perception.
A. self-concept B. persuasion C. mental files D. an evoked set E. user-set