Results of crowding questions include all of the following EXCEPT:
A) respondents give shorter answers to open-ended questions.
B) increase in data tabulation errors.
C) questions appear more complex.
D) none of the above
E) A, B, and C
E
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The General Agreement on Tariffs and Trade and its successor, the World Trade Organization, have resulted in
a. termination of export subsidies applied to manufactured goods. b. termination of import tariffs applied to manufactured goods. c. encouragement of beggar-thy-neighbor policies. d. reductions in trade barriers via multilateral negotiations.
Which of the following approaches to budgeting is the ultimate in "advertising as a cost of doing business" thinking and is similar in spirit to the percentage-of-sales method?
A) affordability B) experimentation C) decision calculus D) competitive parity
A product extension merger occurs when acquiring and acquired companies have related production and/or distribution activities but do not have products that compete directly with each other.
Answer the following statement true (T) or false (F)
Who is the pull promotional strategy aimed at?
A) consumers B) producers C) marketers D) the media E) wholesalers and retailers