What is in the middle of Maslow's hierarchy of needs pyramid?
a. social needs
b. physiological needs
c. safety needs
d. esteem needs
a
You might also like to view...
When a consumer gives little thought or time to the purchase of a product she is in the habit of buying, she is making a(n) ________ buying decision.
A. routine B. high-involvement C. extensive D. limited E. preconscious
Paddle Paradise, Inc. sells 2500 canoes per year at a sales price of $470 per unit. It sells in a highly competitive market and uses target pricing. The company has calculated its target full product cost at $820,000 per year. Fixed costs are $330,000 per year and cannot be reduced. What is the target variable cost per unit assuming units sold are equal to units produced?
A) $196 B) $328 C) $460 D) $132
Which of the following is not a major limitation of direct marketing?
a. high direct marketing clutter b. dated prices and styles due to catalog printing dates c. the ability to target niche markets d. inability of customers to examine products prior to purchase
Which of the following is true of an express agency?
A) The agency involved is allowed to have multiple agents if desired. B) The agency is implied from the conduct of the parties. C) The agency comes to effect when the principal ratifies an unauthorized act. D) The agency arises when a principal creates the appearance of an agency that does not exist.