_____ techniques are primarily applied to existing products and services, while _____ is the application of value principles during product or service design
a. Value analysis….total cost of ownership
b. Value engineering….price analysis
c. Value analysis….value engineering
d. Price analysis….cost analysis
e. Value engineering….value analysis
c
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After being referred by a friend, Hasina attended a job interview. She didn't feel it went well but was surprised when her friend told her the boss didn't like that she had worn her hijab, a traditional headscarf. The boss told a coworker after the interview, "Our customers prefer working with Christians." This is an example of
A. affirmative action. B. quid pro quo. C. discrimination. D. hostile work environment. E. favoritism.
Congress enacts the Ad Restriction Act (ARA) to limit advertising in certain circumstances. The ARA will be considered valid if it directly advances a substantial government interest
A. and goes no further than necessary to achieve its objective. B. without regard to how “far” it goes. C. and the parties affected by it can elect how “far” to go in applying it. D. and goes further than necessary to ensure full coverage.
A rumor has been going around that Great Western Beef Co., Inc., is closing its packing plant in Lincoln, Nebraska. According to the rumor, a local health department official stopped a truck on its way through the front gate of the plant and discovered that it was full of dead cats. Subsequent investigation revealed that the company had been augmenting its alleged beef products with cat meat. As president of the company, Todd knows that this is absurd-all except the part about the plant closing, which is a consequence of company restructuring. He and his chief information officer have dealt with damage control internally, but the issue still needs to be addressed with the public at large. Todd should
A. do his best to ignore the rumor entirely and reply "no comment" to any questions because the plant closings are really an internal company matter. B. hold a press conference personally, announce that the plant is closing, and explain why without alluding to the rumor. C. have the chief information officer address the cat rumor through a press conference and a series of television commercials. D. put together an advertising campaign that portrays Great Western as an all-American company that has fallen on hard times and regrettably must restructure. E. arrange for one of the front-line workers to go before the media and explain that he has worked at the plant for years and never seen anything odd in the meat there.
The invoice price of a new car is the
A) base price the dealer pays the manufacturer. B) base price of the car without options. C) retail price of the car before discounts. D) retail rice after discounts.