Confident, experienced speakers focus primarily on the
a. message and the audience.
b. message and themselves.
c. audience and themselves.
d. performance.
e. presentation's context.
a
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Skepticism drives the need for ______ by reporters.
a. personal interviews b. verification c. research d. examination
For each of the seven types of supporting material, identify one test that should be applied to
determine the strength of the support. What will be an ideal response?
The advertising agency department responsible for developing the actual advertisements is which of the following?
A. research and planning B. creative activity C. media planning D. none of these
People who picked up the phrase "yadda-yadda-yadda" from watching Seinfeld are intentionally or unintentionally demonstrating the effects of A) role modeling
B) socialization. C) status conferral. D) third-person effect.