A firm typically achieves an absolute cost advantage by offering a ________ product or service to a ________ target market using standardization to derive the greatest benefits from economies of scale and experience.
A. no frills; broad
B. no frills; narrow
C. complex; narrow
D. complex; diverse
Answer: A
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Which of the following describes the situation in which the researcher knows who the respondent is but does not identify the respondent with any information gathered from that respondent to a client?
A) anonymity B) secrecy C) confidentiality D) obscurity E) ambiguity
The major purpose of prescriptive marketing analytics is to:
a. Analyze the effectiveness and efficiency of investments in marketing. b. Analyze marketing contributions to the sales pipeline. c. Provide the optimal mix of marketing channels. d. All of the above
The ________ involves the sequential occurring of systems development life cycle tasks, with one activity starting only after the previous one has been completed
A) iterative method B) agile method C) waterfall method D) Gauss-Seidel method
User interviews are conducted during the ________ step
Fill in the blank(s) with correct word