The first step in the marketing research process is to ________
A) determine how data will be collected
B) select samples
C) clearly understand the information needed by managers
D) set the mission statement for the research
E) determine a research design
C
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Because she beat her goal this year by nearly 30 percent, Lori has been telling everyone in the sales department of her incredible skill as a salesperson. But last year when she didn't even reach her goal, she said her failure was due to the poor economy. Lori provides an example of
A. the halo effect. B. a self-fulfilling prophecy. C. fundamental attribution bias. D. selective perception error. E. self-serving bias.
Because children have little influence over family purchases beyond toys and games, marketers tend to not focus on consumers under the age of 12
Indicate whether the statement is true or false
Factors in the failure of projects include
A) overly optimistic project planning. B) poor cost management. C) poor project management. D) all of the above.
Which piece of legislation was passed first?
a. The Clean Water Act b. The Resource Conservation and Recovery Act c. The Clean Air Act d. The Comprehensive Environmental Response, Compensation, and Liability Act