eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
A. the total number of impressions
B. the total number of impressions in hundreds
C. the total number of impressions in thousands
D. the total number of impressions in millions
Answer: C
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A(n) _____ consists of several subsystems,components of a larger system,with subgoals, all contributing to meeting the main goal.
Fill in the blank(s) with the appropriate word(s).
Successfully concluding negotiations when a coalition is aligned against you is an extremely challenging task.
Answer the following statement true (T) or false (F)
The Sherman, Clayton, and Robinson-Patman Acts are all federal laws that were enacted to curb the formation of ________
A) monopolies B) global partnerships C) competitive markets D) internal markets E) intrastate partnerships
Which of the following is NOT an effective practice when preparing a news release?
A. Sending the release to the media before the event occurs B. Leaving room in the margin of the news release form for further editing C. Including a tentative headline in all-capital letters to help editors identify the story D. Providing the summary of the story and the newsworthy information in the closing paragraphs