Explain when the direct organizational plan is used for persuasive messages
The direct organizational plan is used when
a. you write to superiors,
b. the audience is predisposed to listen objectively to your request,
c. the proposal does not require strong persuasion,
d. the proposal is long or complex, or
e. the reader prefers the direct approach.
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Phil Langston has just ordered a number of expensive executive gifts that he will be sending as an appreciation token to a select few customers from his client database
In which of the following ways is Mr. Langston most likely using his database? A) to identify prospects B) to decide which customers should receive a new sales offer C) to deepen customer loyalty D) to avoid serious customer mistakes E) to beat the competition to a sale
The amount of corporate investment is typically at its highest in the:
A) Conceptualization phase. B) Planning phase. C) Execution phase. D) Termination phase.
If you are a franchisor and you charge a royalty of 5% on revenue and you have franchisees that have revenues of $1 million, $2 million, $1.5 million, and $2.5 million, how much would you earn in royalties?
A. $3,500,000 B. $3,000,000 C. $300,000 D. $350,000
Which of the following is true of preferred stocks?
A) Preferred stock with a conversion feature allows holders to change each share into a stated number of shares of common stock. B) Like bonds, preferred stocks are due for payment on a fixed maturity date along with interest. C) Restrictive covenants of preferred stocks include provisions about listing of stocks on the securities exchange and determining the price of stock. D) A firm's bond indenture indicates how many authorized preferred shares and bonds it can issue.