Phil Langston has just ordered a number of expensive executive gifts that he will be sending as an appreciation token to a select few customers from his client database
In which of the following ways is Mr. Langston most likely using his database?
A) to identify prospects
B) to decide which customers should receive a new sales offer
C) to deepen customer loyalty
D) to avoid serious customer mistakes
E) to beat the competition to a sale
C
You might also like to view...
What accesses organizational databases that track similar issues or questions and automatically generates the details to the CSR, who can then relay them to the customer?
A. Contact center B. Web-based self-service C. Call scripting D. Website personalization
A company has the choice of either selling 1,000 unfinished units as is or completing them. The company could sell the unfinished units as is for $4.00 per unit. Alternatively, it could complete the units with incremental costs of $1.00 per unit for direct materials, $2.00 per unit for direct labor, and $1.50 per unit for overhead, and then sell the finished units for $8.00 each. What should the company do?
A. Finish the units. B. Neither sell nor finish because both alternatives produce a loss. Instead, the company should store the units permanently. C. It does not matter because both alternatives have the same result. D. Sell the units as is. E. Donate the units.
Firms that have operations or subsidiaries located in many countries are referred to as
A. multinational enterprises. B. strategic alliances. C. joint ventures. D. international marketers. E. export alliances.
All of the following statements about the purchase involved in organizational buying are true EXCEPT:
A. the size of the purchase involved in organizational buying is typically smaller than that in consumer buying but it is done more frequently. B. the length of time required to arrive at a purchase agreement can vary with size of purchase. C. the dollar value of a single purchase made by an organization often runs into thousands or millions of dollars. D. the size of purchase impacts who participates in the purchase decision. E. the size of purchase impacts who makes the final decision.