If there were not theories in psychology, the situation might be characterized as
a. lacking a consistent methodology for doing research.
b. an overwhelming collection of disconnected facts.
c. a rich array of theoretical notions regarding behavior but with few facts to support them.
d. a single, unitary approach to understanding behavior.
ANSWER: b
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According to the cognitive explanation of classical conditioning, a CS that is a "good" signal associated with an US is a CS that
a. is novel or intense. b. has been paired with the US many times. c. accurately predicts the presentation of the US. d. is presented immediately after the US.
Which of the following is NOT a change in sleep patterns with increasing age in adulthood?
a. reduction in the number of hours of deep sleep b. reduction in the total number of hours of sleep needed c. increase in breathing disturbances d. waking earlier in the morning
That identical twins usually look more alike than fraternal (non-identical) twins suggests the importance of what factor in our appearance?
A. Nurture B. Phenotypes C. Environmental factors D. Nature
Nike has several models of athletic shoes, and most have high functionality. However, several models are also sleek looking and can actually make a fashion statement for the wearer as well as performing the functional aspects of the product. By going beyond the cognitive associations of functionality and attempting to tap consumers' affective reactions, Nike and other marketers are developing products with _____.
A) aesthetic appeal B) aspirational appeal C) benefit appeal D) social appeal E) personality appeal