Continual review and updating in light of new data is a forecasting technique called second-guessing.
Answer the following statement true (T) or false (F)
False
Second guessing is not a forecasting technique.
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Cylog, a leading provider of personal computer systems, began manufacturing tablet devices after predicting a future consumer need for portability. Which of the following was most likely implemented by Cylog?
A) the selling concept B) customer-driving marketing C) the product concept D) sustainable marketing E) the production concept
In order for a lease to be considered a finance (or capital) lease, international accounting standards require that a lease agreement
a. transfers substantially all risks and rewards incident to ownership of an asset to the lessee. b. contains a provision requiring transfer of title to the lessee by the end of the lease term. c. provides that the term of the lease contract be longer than one year. d. provides for a bargain purchase option.
Over the years Cadillac has become to be thought of as "your grandparent's car." The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement, "When you turn your car on, does it turn you on?" is an example of marketing designed to help _____ Cadillac as a car for today's younger driver.
A. diversify B. reposition C. develop D. expand E. display
A firm wants to hedge a potential transaction but is also concerned about a possibility that it may not take place. In this case it is better to hedge potential risks using ________
A) options B) forwards C) futures D) none of the above