Answer the following statements true (T) or false (F)
1. The type of evidence you choose should suit you, the audience, forum, subject, and situation.
2. Testimony is a superior form of evidence than statistics.
3. It is more productive to use a single type of support than to utilize a variety of support types
when making a case.
4. Examples are often metaphorical parables that have the benefit of making the audience think
abstractly about a concept.
5. Personal examples tell the audience something about the speaker and have the benefit of
highlighting the speaker’s experience with the topic under discussion.
1. true
2. false
3. false
4. false
5. true
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During the informal research stage of discovery and analysis, one should:
a. Identify competitors and potential barriers b. Identify potential partners c. Research demographic and psychographic data of target audiences d. All of the above
Older media companies, such as the New York Times, are able to subsidize unprofitable websites through conventional media cash flows
Indicate whether the statement is true or false.
The media theory termed “convergence”:
a. was introduced in 1978 by Nicholas Negroponte and the Massachusetts Institute of Technology. b. holds that media industries are combining economically and technologically. c. predicted that print, broadcast/motion picture, and computer media would overlap substantially by 2000. d. All of these answers are correct.
Answer the following statement(s) true (T) or false (F)
1. Because of the First Amendment, journalists enjoy stronger protections than other people. 2. The First Amendment gives a journalist carte blanche to investigate a story any way he or she wants. 3. "Shield laws" give a reporter a specific level of reporter's privilege. 4. The Sunshine Act in 1976 dictated that, with rare and specific exceptions, federal meetings should be open to the public for observation. 5. In a libel suit, as long as the material is sent to a third party, a court may determine the material meets the publication standard.