Older media companies, such as the New York Times, are able to subsidize unprofitable websites through conventional media cash flows
Indicate whether the statement is true or false.
Answer: True
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Focusing on interests, not positions is a skill for
A. negotiating win-win solutions B. negotiating win solutions C. creating a paradigm D. negotiating win-lose solutions
Answer the following statement(s) true (T) or false (F)
1. The explosion of social media can be explained by the groundbreaking invention of smartphones. 2. One explanation for the success of Snapchat is related to data indicating the highest users of social media are males between the ages of 30–49. 3. Any organization can be targeted by a cyber-attack at any time. Clint Watts, former FBI agent, recommends developing a baseline for fact and fiction as the first public relations step to managing a cyber-attack. 4. The concept of network diffusion helps explain why short messages travel quickly in social media. 5. Personal interaction with social media followers helps humanize an organization, while also demonstrating transparency and altruism.
Which of the following is asserted by agenda-setting theory?
a. Media content is user-created without the input of gatekeepers. b. Advertisers determine what the media should cover and when. c. The public drives media coverage of stories it views as important. d. The media determine what stories are important for the public and why.
Give an example of how nonverbal communication can regulate conversation.
What will be an ideal response?