Cell phones come in a wide range of capabilities and costs
a. True
b. False
Indicate whether the statement is true or false
True
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Bounce-back coupons are used to encourage:
A) brand switching B) repeat purchases C) trial purchases D) brand loyalty
Daily Needs and Smart Saves are two large retailers in Canada. They compete with each other using similar marketing strategies. Which form of competition is seen between these two retailers?
A. Scrambled merchandising B. Intrinsic competition C. Indirect competition D. Intertype competition E. Intratype competition
Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?
A) channel differentiation B) services differentiation C) employee differentiation D) image differentiation E) product differentiation
________ is the most widely used scaling technique in marketing research
A) Comparative scaling B) Noncomparative scaling C) Random scaling D) Nonmetric scaling E) Substantive scaling