While setting the price of a product, what must managers consider?
A. personnel cost to the company
B. profit it should bring the company
C. transportation cost
D. cost of the whole marketing mix
E. buying capacity of the customers
Answer: D
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As a defensive climate element, strategy involves which of the following?
A) manipulation, tricks, or a planned script B) judgment, blame, and criticism C) empathy, control, and neutrality D) superiority, evaluation, and certainty
Which of the following mediums is recommended when you're presenting to a remote audience online and want the presentation to be available on a social media link?
A) Flipcharts B) Podcasts C) Whiteboards D) Props E) Document cameras
Firms that are stuck in a production orientation mentality likely will have great difficulty competing successfully for customers.
Answer the following statement true (T) or false (F)
Porter Grace, RN, is declining an invitation to speak about the health benefits of juice bars at the fall conference of the Health and Fitness Trainers Association (HAFTA). Which of the following is the most effective buffer?
A) I must decline HAFTA's invitation to speak at its fall conference. B) HAFTA members must be looking forward to the annual fall conference in Phoenix this year. C) Because you requested only the benefits of juice bars and because I am only a registered nurse, I am not the speaker you need; perhaps you should contact a juice-bar salesperson. D) I cannot speak at your annual conference.