Name at least three of the six guidelines for listening more effectively, and briefly explain each one

What will be an ideal response?


Answer: Answers will vary. The six guidelines are as follows: 1) Listen actively – focus your complete attention on the speaker. 2) Listen politely – demonstrate that what the speaker is saying is important. 3) Listen for total meaning – note what the speaker says and what the speaker doesn’t say. 4) Listen with empathy – feel what the speaker is feeling and show that you understand. 5) Listen with an open mind – recognize your own biases and avoid prejudging or filtering out messages. 6) Listen ethically – give the speaker an honest hearing and honest feedback.

Communication & Mass Media

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Histories include multiple stories and perspectives

Indicate whether the statement is true or false.

Communication & Mass Media

According to one study reported in the text, when a salesperson briefly touched customers on the shoulder, customers liked the salesperson more, rated the salesperson’s product more favorably, and were more likely to purchase the product, but only ______.

a. when the salesperson was a female and not a male or when the customer was a female rather than a male b. when the product was inexpensive rather than expensive c. in low-contact rather than high-contact cultures or when the customer had a greater need for touch d. all of these

Communication & Mass Media

In the _____ step of the motivated sequence, the speaker tells the audience what they should do to ensure the need is satisfied as visualized

A) attention B) satisfaction C) need D) action

Communication & Mass Media

______ helps citizens recognize the difference between an informed opinion and one grounded in ignorance and prejudice, as well as formulate a better opinion themselves.

A) Listening to their favorite radio talk-show personality for talking points B) Religiously viewing cable news shows that reflect their ideological view C) Keeping up with current events from multiple, credible sources and weighing all arguments D) Attending a political rally for the candidate of their choice during a political campaign

Communication & Mass Media