In advance of building its second headquarters in the U.S., Amazon will likely hire a public relations team to build community relations. What is the team’s first step?
a. Invite regional construction companies to two-day summit to learn about the project and Amazon’s Request-for-Proposal process.
b. Widely distribute job applications online, at colleges and libraries in preparation for an Amazon job fair.
c. Understand the structure, strength and weaknesses of the community before setting objectives and goals.
d. Donate books to libraries in all lower-income elementary schools and backpacks to the children.
c. Understand the structure, strength and weaknesses of the community before setting objectives and goals.
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Answer the following statement(s) true (T) or false (F)
1. A blog gives you the opportunity to demonstrate your knowledge frequently, thus giving you the opportunity to show that you are a thought leader on the topic. 2. Using a blog to present information to the public on a daily basis doesn’t allow you to retain your focus as an organization as well as a member within it. 3. To better fit the “web of information” approach, you want to write in big, loose chunks that tell complex stories. 4. When working on the web, you should announce information to your audience as soon as you can. 5. Blogging is a way to reach an active and interested audience at any point in time with important and engaging information.
Beliefs, understandings, practices, and ways to interpret experience that are shared by a group of people
A. culture B. empathy C. fundamental attribution error D. constructivism
The Elaboration Likelihood Model suggests that people process information using the _____ route when the issue is more important to them.
a. central b. logical c. emotional d. peripheral
In the Jackson family, the children know that they should never discuss their father's alcohol problem even though they have never been told that directly. This is an example of a(n) which of the following type of family rule?
A. implication rule B. governing rule C. explicit rule D. implicit rule