Beyond high circulation numbers, newspapers are popular with advertisers for three primary reasons: their reach to 70 percent of Americans, the good demographics of readers, and the fact that many newspapers
A. are the least expensive medium in which to advertise.
B. are local, so advertisements can reach specific groups of readers.
C. have exceedingly loyal readers.
D. give them cost breaks.
Answer: B
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In which phase of group development is the primary emphasis on socioemotional concerns?
a. first b. second c. third d. fourth e. fifth
A key factor in determining whether a speaker has charisma is
a. having a clear purpose. b. the ability to adapt to the audience and logistics. c. the extent to which a speaker is well organized. d. the extent to which a speaker is well prepared. e. performance ability.
To understand systems theory, one needs to understand four basic concepts true of all systems: inputs, ________, outputs, and environment.
Fill in the blank(s) with the appropriate word(s).
Which perspective suggests that fear response to public speaking is rooted in the basic brain activity underlying one's personality?
A) Communibiology paradigm B) Uncertainty reduction theory C) Communication apprehension theory D) Transparency theory