Which perspective suggests that fear response to public speaking is rooted in the basic brain activity underlying one's personality?
A) Communibiology paradigm
B) Uncertainty reduction theory
C) Communication apprehension theory
D) Transparency theory
A
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The biggest benefit to Kraft from their social media “Cheesepocalypse” campaign was ______.
A. identifying Velveeta “super-consumers” B. selling more Velveeta during basketball season C. making people more aware of using Velveeta to make queso dip D. 20% increases in sales of Velveeta
Do you agree with the authors that this tragedy was caused "by a clash of values"? To what values are they referring? Explain your reasoning
What will be an ideal response?
Losing credibility with the public ______.
A. inevitably happens to career journalists B. makes a journalist ineffective C. increases a journalist’s popularity D. subjects a journalist to criminal charges
Which of the following statements about nonverbal elements of advertising is false?
a. People are surprisingly aware of the influence of subliminal messages in advertising. b. Advertising messages influence social reality. c. Nonverbal messages in advertising can make people feel simultaneously good and bad about themselves. d. Disclaimers are not required when advertisers alter or touch up images.