Summarize the characteristics, advantages, and limitations of presentation preparation based on observation versus inside informants. 

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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The three major media professions are __________.

a. advertising, public relations, and social media b. public relations, public affairs, and advertising c. news editorial, advertising, and public relations d. journalism, public relations, and advertising.

Communication & Mass Media

As you come into the room, you see that the chairs have all been lined up into neat rows and pushed back away from the front of the room. A large podium dominates the front of the room with a small light shining down on the top

This suggests the speaker wants to increase the perceived formality of the situation. Indicate whether the statement is true or false

Communication & Mass Media

From a legal point of view these puffery claims are:

a. deceptive b. not deceptive c. only partially deceptive d. sometimes deceptive and sometimes not deceptive, depending on the context

Communication & Mass Media

Emma includes the opinion or description offered by a non-expert who has firsthand experience in her speech. She is, in fact, using ________ testimony to make an emotional appeal to her audience

a. lay b. literary c. illustrated d. analogous

Communication & Mass Media