Which theory developed by McCombs and Shaw asserts that the media influences people’s perceptions of news events?

a. gatekeeper theory
b. framing theory
c. agenda-setting theory
d. excellence theory


c. agenda-setting theory

Communication & Mass Media

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Mass communication is a form of communication in which

a. a source addresses a large audience with a personalized message. b. a receiver addresses a large audience with the same or similar message. c. a source addresses a large audience with the same or similar message. d. a receiver addresses a large audience with a personalized message.

Communication & Mass Media

According to a study commissioned by the Association of American Colleges and Universities, "teamwork skills and the ability to collaborate with others in diverse group settings" was ranked first as an essential learning outcome in 2 of 4 major categories

True False

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. The fact that advertising can cross state lines, where laws may differ from those in the originating state, is not a concern for the courts. 2. The Federal Trade Commission has declined to regulate native advertising. 3. Since the commercial speech doctrine was established in the Central Hudson case, it has remained unchanged. 4. The Lanham Act originally targeted unfair competition in business.

Communication & Mass Media

Feedforward is when we plan our remarks before we make them

Indicate whether this statement is true or false.

Communication & Mass Media