Which of the following is NOT a visual element of delivery?
A. gestures
B. articulation
C. facial expressions
D. eye contact
Answer: B
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Why should we strive to avoid ethnocentrism?
What will be an ideal response?
Beth tested the persuasiveness of two persuasive messages aimed at discourage people from checking their phones will driving and found that the message that had graphic pictures of crash scenes was more persuasive than the message that had a close up of a phone. Beth wants to apply these findings to another campaign she is working on about binge drinking.
a. This is a good idea because graphic pictures have shown to be persuasive. b. Beth should find graphic pictures of someone passed out and sick from drinking too much. c. Beth needs to be careful because graphic images might have different effects in a different context. d. this is not the best idea because it would be difficult to find graphic images of binge drinking
What four strategies can you use to enhance audience understanding?
What will be an ideal response?
In the strategic planning process, your ethos is a(n)
A) constraint. B) opportunity C) means. D) exigence. E) invention.