Which of the following is a plan to contract with multiple suppliers to ensure that backup supplies are available?
a. joint venture
b. strategic alliance
c. multiple-sourcing strategy
d. Keiretsu network
c. multiple-sourcing strategy
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What are the stages that a company goes through to attain a sustainable competitive advantage?
What will be an ideal response?
Innovation and use of new technology most closely align with which combination of operations and firm strategies?
a. Process Design, Customer Service b. Purchasing, Cost c. Logistics, Customer Service d. Product Design, Quality
Which one of the following statements is TRUE?
A. An inside director is a board member who also holds a managerial position in the company. B. In a classified board, it is easier for dissidents to gain representation since fewer seats are up for election each year. C. Inside directors are more concerned with shareholders' interests since they are more closely concerned with firm operations. D. Since outside directors have no other connection with the firm, they are indebted to the CEO for putting them on the board. E. Company sponsorship of a local charity is an example of a nonpecuniary benefit.
Diva Boutique, located in Manhattan, relies on external advertising agencies for its advertising needs, but due to its growing global presence, it is now worried that using external agencies may lead to inconsistency in delivery of its brand image. It also wants to maintain tighter control over its advertising and promotional activities. Which of the following advertising agencies should it adopt?
A. collateral service agency B. Centralized agency C. creative boutique D. buzz marketing agency E. in-house agency