The DAGMAR approach to setting objectives has
A. focused advertisers' attention on the value of using communications objectives rather than sales objectives.
B. never been criticized because it focuses on the hierarchy of effects model.
C. a negligible effect on the advertising planning process.
D. increased the degree of subjectivity used in the selection of objectives toward which planners' efforts should be directed.
E. been successful because it is easy to implement.
Answer: A
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The Age Discrimination in Employment Act (ADEA) is a federal statute that prohibits age discrimination practices against employees who are 40 years and older.
Answer the following statement true (T) or false (F)
On December 31 . 2014, Behring Enterprises leased equipment from R & R Equipment Rental. Pertinent lease transaction data are as follows: • The estimated seven-year useful equipment life coincides with the lease term. • The first of the seven equal annual $300,000 lease payments was paid on December 31 . 2014. • R & R's implicit interest rate of 1 . percent is known to Behring. •
Behring's incremental borrowing rate is 1 . percent. • Present values of an annuity of 1 in advance for seven periods are 5.11 at 1 . percent and 4.89 at 1 . percent. Behring should record the equipment on the books at a. $2,100,000. b. $1,533,000. c. $1,467,000. d. $0.
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Dave Michaels takes advantage of cash discounts whenever possible. Address the business reason for this decision. Address the ethical ramifications if Dave would take the discount when paying outside the discount period.
What will be an ideal response?