Explain the difference between discontinuance and deterrence, as discussed in the textbook.

Fill in the blank(s) with the appropriate word(s).


Answer will vary

Communication & Mass Media

You might also like to view...

According to Hofstede's research, which of the following is a typical value of a masculine culture?

a. Caring for the less fortunate b. Traditional roles for men and women c. Building relationships is more important than the task d. Being sensitive toward others

Communication & Mass Media

The "Ninety-five Theses" was written in 1517 as a response to the government's taxation policy

Indicate whether the statement is true or false

Communication & Mass Media

_____ is a communication pattern in which you acknowledge the presence of another and indicate your acceptance of this person

A) Confirmation B) Abdication C) Disconfirmation D) Credibility

Communication & Mass Media

The ______ model of mass communication looks at how audience members derive and create meaning out of media content.

A. transmission B. ritual C. publicity D. reception

Communication & Mass Media