The consumer profile of Maria for Excedrin answered
a. What Maria did for recreation
b. How Maria might be reached with media
c. Demographic and psychographic questions
d. All of the above
d. All of the above
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Since recipients must believe that fear can be countered by some action, high fear messages are most effective when accompanied by a. an anchor
b. two sided appeals. c. efficacy. d. inoculation.
Content analysis can serve as the sole basis for claims about media effects
Indicate whether the statement is true or false.
Interactive media platforms offer users:
a. competitive experiences b. cooperative experiences c. acquisition experiences d. all of the above
"Family is a well of compassion we return to for comfort in times of need" is an example of a simile.
Answer the following statement true (T) or false (F)