Describe the steps in market segmentation, targeting and positioning
What will be an ideal response?
• Identify bases for segmenting the market
• Develop profiles of resulting segments
• Develop measures of segment attractiveness
• Select the target market(s)
• Develop the positioning for each target market
• Develop the marketing mix for each target market
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Which of the following is an accurate conclusion based on a recent meta-analysis of more than 38,000 organizational units and 616,000 individuals?
A. An organization's culture does not matter. B. An organization's financial performance (profit and revenue growth) is strongly related to organizational culture. C. Employees have more positive work attitudes when working in organizations with clan cultures. D. Quality and innovation are most closely related to hierarchical cultures. E. Adhocracy cultures produce higher customer satisfaction and market share.
An environmental compliance system does not include one of the following areas:
a. publish an annual environmental report b. provide employees with environmental trainng c. provide financial incentives for good environmental practice d. ensure that the same environmental standards are consistent globally
The type of life insurance that is "straight insurance" for a fixed period of time is:
A) Whole life. B) Universal life. C) Double indemnity life. D) Term life. E) Variable life.
All of the following are guidelines provided by the American Marketing Association for conducting marketing research except
A. researchers should not omit pertinent data. B. selling or fundraising should not be conducted under the guise of conducting research. C. personal information about research participants should not be shared, except with a designated member of senior management. D. clients and suppliers should be treated fairly. E. researchers should not misrepresent data.