What term explains why people might be more likely to spend time with individuals whose beliefs, values, and attitudes are similar to their own?

What will be an ideal response?


Selective exposure

Communication & Mass Media

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According to Lake, the prevailing perception of Native Americans by the majority in the U.S. is

a. derived from fact claims. b. counter to historical fact. c. based on a cyclical analysis. d. Euroamerican time's-arrow.

Communication & Mass Media

When starting with a broad speech topic such as "basketball," it is necessary to narrow it down because

A) speeches on sports-related topics should be much briefer. B) your audience may get bored with the topic unless they are interested in sports. C) it will require less time to research. D) it needs to fit within the time limits of your speech.

Communication & Mass Media

When considering audience demographics as a part of audience analysis, one thing to keep in mind is that demographics represent tendencies, not absolute predictors of behavior

Why must we be mindful of the limitations of demographic information? What examples can you provide? What will be an ideal response?

Communication & Mass Media

Effective communicators make a point of making messages complex and including as much jargon or technical language as possible.

a. true b. false

Communication & Mass Media