Legal requirements for a will depend on state law, but generally include all but which of the following?
a. A writing
b. Signatures of at least three witnesses
c. The testator's signature
d. Witnesses who will not inherit under the will
b
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________ refers to the present value of a stream of revenue that can be produced by a customer
A) Net present value B) Actual customer value C) Market potential D) Lifetime customer value
Which of the following is a direct digital marketing tool?
A) printed catalog B) direct mail C) telephone D) television E) blog
We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement
A) durable goods; nondurable goods B) nondurable goods; durable goods C) staples; impulse products D) impulse products; staples E) emergency products; unsought products
Ray was chosen by his boss to lead a team of coworkers during a companywide project. Ray spent a lot of time getting to know each of his individual team members and fostering intergroup relationships. Throughout the project, the people on Ray’s team developed a deep sense of unity and relatedness to one another. Which characteristic of servant leadership best describes Ray’s methods?
A. conceptualization B. building community C. stewardship D. awareness