FM radio has _______________ but _______________
a) high syndication costs … low payola fees
b) analog capabilities … digital technology
c) high-fidelity sound … a short range of transmission
d) small audiences … large advertisers
Answer: C
You might also like to view...
One key strategies for managing effective communication in a crisis situation is to
A. prepare a written statement B. talk "off the record." C. talk "on the record." D. pay attention to the reporters.
Answer the following statement(s) true (T) or false (F)
1. Complicated concepts should be explained thoroughly in narrative stories using as much detail as possible. 2. In most cases, longer news stories are better news stories.
Your book suggests that you use the T-E-A-C-H model when instructing people how to do something (procedure). Choose a skill and explain how you would use the model to teach it to your audience
What will be an ideal response
Mass media effects refer to the influence that media have on
a. profitability. b. other forms of media. c. globalization d. people’s everyday lives.