You should include a table of contents for any report _________________________
a. longer than 10 pages
b. longer than 5 pages
c. written for an external audience
d. written for your superiors
a
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Which of the following types of coupon appears on the actual pages of newspapers rather than being inserted as a separate page or section?
A) cross-ruffs coupon B) in-ad coupons C) free-standing inserts D) on-package coupons
Which of the following statements best describes a customer lifetime value (CLV)?
A. CLV is an assessment of how many valued customers shop with a retailer. B. CLV is a numerical value of how much a "best customer" shops. C. CLV is what a customer contributes to a retailer's profits over his or her entire relationship with the retailer. D. CLV is the value placed upon a retailer by a consumer. E. CLV is what retailers use to rate the value of guaranteed merchandise.
A company's public image is important to its recruiting efforts because
A) the best firms assume that the best employees want to work for them. B) public relations is the fastest growing department of most businesses. C) most employees at some point in their careers carry out personal selling. D) the media pay more attention to firms who spend more on recruitment advertising. E) most firms have at some time violated federal ethics rules.
Which of the following is an example of passive fraud?
A) A homeowner tells a home buyer that the basement of the home never floods, when in fact the homeowner knows it has several significant leaks. B) An attorney fails to tell his or her client of an offer to settle a case. C) A thrift store sales clerk mistakenly tells a customer that a table is oak instead of pine. D)A car salesman tells a customer that he believes the latest model of certain pickup truck is more reliable than previous models.