In program bidding, the reserve price refers to
a. the reported or estimated selling price in other markets
b. the maximum amount a station secretly plans to bid if necessary
c. the minimum (asking) amount a station can bid on a show
d. the show's net net
e. the show's cost per point
c
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Which of the following asserts that people tend to refrain from expressing opinions that differ from the majority viewpoint?
a. spiral of silence theory b. principles of influence theory c. diffusion of innovations theory d. uses and gratification theory
According to your textbook, which of the following suggestions should NOT be followed when responding to interview questions?
A. Answer immediately without any silence to show you are prepared. B. Ask a clarifying question if you are confused. C. Provide a thoughtful and concise response. D. Take a few moments to reflect on the question.
While Marcus has no idea who is in charge of the company, he is sure that the chairman will be fair and he will also see Marcus as a possible candidate for the job. Marcus's thinking demonstrates the idea of _____ language
a. homophobic b. generic c. ageist d. concrete
________ meaning conveys the content of what a word means, and the ________ meaning
contains the feelings behind words. A) Connotative; denotative B) Denotative; connotative C) Abstract; concrete D) Concrete; abstract