Marco was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider
A. the characteristics that helped his firm win a statewide award for excellence in manufacturing.
B. what the target market would consider the most important features.
C. the ways the sales representatives have been positioning the firm's products.
D. the features the engineers feel are most important.
E. the safety record of the firm and its products.
Answer: B
You might also like to view...
Which is not an example of surface-level diversity?
a. Gender b. Ethnicity c. Values d. Age
The customers at Marielle's coffee shop want to grab a quick cup of coffee before boarding the commuter train into the city. The sign in the window promises "Quick, In-and-Out Service," and usually Marielle's keeps that promise. But one morning, customers were frustrated when the staff behind the counter showed more interest in gossiping about their social lives than in waiting on customers. Marielle's shop is suffering from a ________ gap.
A. communications B. standards C. delivery D. social expectations E. knowledge
Typical operating expenditures include buildings, land, equipment, and research and development costs
a. True b. False Indicate whether the statement is true or false
Why would an infrastructure asset such as a toll road appeal as an investment to a superannuation fund? Hint: think of the variability (or otherwise) of cash flows generated by the toll road.
What will be an ideal response?