A promise against public policy:
A) can be contractual.
B) is enforceable if the parties have capacity and mutual assent and they exchange consideration.
C) has no legal remedy available for breach.
D) must be in writing to be enforceable.
C
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________ research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future
A) Problem-solving B) Problem-identification C) Problem-manipulation D) Problem-correction E) Problem exception
Which of the following statements about the lifetime value of a customer is true?
A) CRM helps companies identify their customers' lifetime value. B) All customers have the same lifetime value. C) A customer's lifetime value is easy to calculate. D) A company can either increase customer share or a customer's lifetime value, but not both. E) The value of the customer is related to the value of the brand.
Excellent customer service is an example of a non-value added activity
Indicate whether the statement is true or false
Which of the following scenarios best represents the use of earned media for promotion activities?
A. A selling company uses Twitter to introduce its novel products. B. A firm communicates its promotional messages to customers through online banner ads. C. A furniture store depends on text ads on mobile phones for its promotion. D. A kids' clothing store uses only billboards for its product promotion. E. A customer tweets about a discount offer of a brand on Twitter.