Quiz Facts 10- Business - Management Information Systems

Which of the following is a guideline for displaying text?

The four lines of defense against DDoS attacks are: attack prevention and preemption, attack detection and filtering, attack source traceback and identification and _______

3

In a Heap file organization, files are not stored in any particular order:

4

Business processes can influence the design of information systems

5

________ is a business model in which the suppliers to a manufacturer manage the manufacturer's inventory levels based on preestablished service levels

6

Triggers have three parts: the event, the condition, and the action

7

Online retail constitutes about 20% of the total retail market today

8

What has made the Google search engine so successful?

The Google search engine became so successful because it was one of the first search engines to incorporate page ranking: Not only does it index the web pages it finds according to both keywords and combinations of keywords, it also ranks each page according to the number of pages that link to it, and the number of pages it links to. This helped make search results more relevant when compared to search engines relying solely on key words used on web pages. Today, searching is the primary way users find information on the web. Google's search algorithms are good enough that a user can be relatively certain that they will find relevant information within the top results of a search. On the business end, Google's marketing tools, such as sponsored links and search result advertisements, have resulted in billions in revenue, affording continual improvements to its search engine, as well as the development of other web applications and services. All these things go into making Google the leading search engine.

9

In a data transmission system, the __________ is the physical path

10

Given the functional dependency (A, B) → C, then it is true that A → C and B → C

11

Placing security within IT ________

12

According to the case study on Unilever, over a ten-year period, Unilever reduced the number of ERP systems it had from ________ to ________

13

Fun Text is a company that owns an app used for text messaging. It recently offered a six month membership extension, to its existing customers, without any additional charges Which competitive strategy is Fun Text trying to implement in this scenario?

14

Web sites can offer a virtually unlimited number and variety of products because e-tailing is not limited by physical store and shelf space restrictions

15

A person, place, object, event, or concept in the user environment about which the organization wishes to maintain data refers to a(n):

16

________ technology allows a videoconference participant to give the appearance of being present at a location other than his or her true physical location

17

ERP applications are most commonly deployed in a distributed and often widely dispersed manner

18

In a common form of RFM analysis, an RFM score of 5 1 1 means that the customer orders frequently and orders items of high monetary value but has not ordered anything for some time

19

Which of the following statements is true of data, information, and knowledge?

20

Some BPR tools are ________ while others address certain market niches

21

In an organization that implements SAP, once a sales order is created, the very next step is to ________

22

What is a virus? Differentiate between Trojan horses and worms

23

An equation indicating that for the same quantity of production, Q, companies either can use a certain amount of labor or invest in more automation best describes

24

It is a waste of time to end an interview by verifying the responses of the interviewee and the conclusions of the interviewer

25

Explain how the Internet and the Web make e-commerce possible. Briefly discuss at least six features or services that support e-commerce

The Internet and the Web have made commerce possible because they brought about an extraordinary expansion of digital services to millions of amateur computer users. The Web makes nearly all of the elements of rich human expression including color, text, images, photos, animations, sound, and video available, creating a unique environment in which to establish a commercial marketplace. Many of the Web's services and features support e-commerce, including e-mail, search engines, instant messaging (IM), chat, streaming media, and cookies.

E-mail, for example, can be used as a very effective marketing tool. E-commerce sites can buy e-mail lists from various sources and collate them with lists of their current customers to create a targeted advertising message that can be quickly and economically delivered and will produce a creditable response.

Search engines have also become a crucial tool on e-commerce sites, providing a method for customers to quickly locate the product category or a specific product they are looking for.

Instant messaging has been added to some e-commerce Web sites as a method of accessing customer support personnel.

Streaming media enables live Web video, music, video, and other large-bandwidth files to be sent to users in a variety of ways that enable the user to play back the files. Web advertisers increasingly use video to attract viewers. Streaming audio and video segments used in Web ads and news stories are perhaps the most frequently used streaming services.

Finally, cookies are a very important tool used by marketers to collect and store information about a user. These small text files are sent to the user's computer so that information from the site will load more quickly the next time they visit. More importantly from the e-tailer's perspective, cookies can retain information about the customer such as the number of pages visited, products examined, and other detailed information about a customer's behavior. Cookies enable sites to recognize returning visitors and target specific customers with special offers and marketing messages.

26

When are two sets of columns union compatible?

27

The ________ is a sequence of activities that determine the earliest date by which a project can be completed

28

Table STUDENT is in 3NF

29

Present-day television, both broadcast and cable, employ:

30

Briefly describe the main concerns a company might have if it is still using the Internet Protocol version 4 (IPv4)

31

All companies can benefit from outsourcing their ERP systems

32

Which of the following is not true regarding e-commerce today?

33

A data mart is a collection of data that addresses a particular component of a functional area of a business

34

To satisfy legal retention and other compliance regulations, companies should use ________ in IM

35

A connection between two programs on different computers is represented by its ________

36

Placing business intelligence (BI) applications on operational servers can dramatically reduce system performance

37

Porter developed the five forces model to help organizations determine the ________

38

The analyst must assume that errors in the data will not occur

39

The optimal temperature for computer systems is between 10 and 32 degrees Fahrenheit

40

When organizations upgrade existing enterprise resource planning systems, they can be challenged by the version lock problem because of ________

41

The Oracle database PL/SQL statement used to test for a condition and then direct when blocks of code should be run depending on the outcome of the test is ________

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Quiz Facts 10- Business - Management Information Systems

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