When an analyst compares a business with a similar business it is referred to as:
A) comparative analysis.
B) mentoring.
C) benchmarking.
D) idolizing.
C) benchmarking.
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Which of the following forms of written communication can also be nonverbal and graphic communication?
a. newsletters and signs b. reports and memos c. posters and signs d. bulletin boards and memos
Sales territories are a disadvantage for some firms in all of the following cases EXCEPT when:
A. salespeople are more motivated if they are not restricted by territorial boundaries. B. the company is too small to be concerned about segmenting the market into sales areas. C. management lacks the knowledge, time, and interest to develop and establish sales territories. D. personal friendships are the basis for attracting customers. E. sales performance is difficult to monitor and evaluate.
In the action stage of the AIDA model, salespeople and customized direct and interactive marketing first enter the promotion mix.
Answer the following statement true (T) or false (F)
Even if a company has a strong culture, the culture and work climate may or may not
A. reward identification of cost savings opportunities in support of a low-cost strategy. B. share certain deeply rooted values and norms of behavior. C. reward initiative, risk-taking, and creativity to spur innovation in a technology-based company. D. be compatible with what is needed for effective implementation of the chosen strategy. E. reflect a deep commitment to benchmarking, best practices, and operating excellence.