In terms of global business strategy and structure, a franchise company will use a policy of
A) centralized production, accounting, marketing, human resources, with strategic management.
B) dispersed production, accounting, human resources, with centralized strategic management, and marketing.
C) dispersed production and marketing, with centralized accounting, human resources and strategic management.
D) dispersed production, marketing, and human resources, with centralized strategic management and finance/accounting.
E) decentralized production, accounting, human resources, with a decentralized management.
D
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The concept behind ______________________________ is to cultivate customer relationships by prospecting, acquiring, servicing, and retaining customers
Fill in the blank(s) with correct word
The following information is for Gable, Inc. and Harlowe, Inc. for the recent year. Gable,Inc.Harlowe,Inc.Sales $800,000 $800,000 Variable costs 400,000 200,000 Contribution margin 400,000 600,000 Fixed costs 200,000 400,000 Income from operations $200,000 $200,000 Based on the above data, which company has a higher operating leverage?
A. Operating leverage is the same for both companies B. Harlowe, Inc. C. Gable, Inc. D. Cannot be determined
Which of the following is true regarding the effect of the death of a partner on a general partnership?
a. Unless there is an agreement to the contrary, the partnership dissolves upon the death of a partner. b. Unless there is an agreement to the contrary, the partnership ceases to exist 10 days after the death of any partner. c. The remaining partners must by operation of law continue the partnership for at least one year. d. Within 90 days the remaining partners may elect to continue the partnership.
Which of the following statements about learning is FALSE?
A. Satisfaction with a product purchase is reinforcement. B. Repeated reinforcement is likely to lead to routine buying. C. A marketing manager can use a package as a cue. D. Almost all consumer behavior is learned. E. Reinforcement in the learning process weakens the relationship between a cue and a response.