Identify the approach that uses friends and neighbors as the sales force
A) direct sales
B) telemarketing
C) direct-mail marketing
D) sales promotion
A
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As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:
A) greater loyalty. B) more vulnerability to marketing actions. C) less vulnerability to marketing crises. D) more inelastic consumer response to price increases. E) more elastic consumer response to price decreases.
According to a study of conflict resolution styles of MBA students from different countries, which of the following is true regarding how conflict resolution differs across cultures?
A. Conflict resolution styles differed across cultures. B. U.S. students are more likely to report an avoiding style. C. Chinese students are more likely to report a competing style. D. There were no differences in conflict resolution styles across cultures.
According to the text, as a salesperson, you earn the right to a prospect's time and serious attention by:
A. expressing a sincere desire to solve the buyer's problem. B. being on time for your appointments. C. maintaining eye contact with the prospect. D. dressing conservatively for sales calls and presentations. E. ignoring sales presentation interruptions.
Punctuate the sentence correctly. Please read Chapter 22 The Consumer in the Marketplace for next Monday