Philippe wants to make sure of the success of his new doggy day care, PAWS, by employing the steps in the basic planning process. To initiate the process, what kinds of activities should we expect Philippe to be performing?
A) collecting data about competition, his financial position, and needs of local dog owners
B) generating alternative plans in case he finds out that this business isn't viable after all
C) evaluating the potential advantages and disadvantages of generating alternative plans
D) selecting the strongest goals based on the financial position of the dog care competition
E) implementing the plans designed to achieve the goal of the doggy day care's success
A) collecting data about competition, his financial position, and needs of local dog owners
Explanation: Planning begins with a situational analysis. Within their time and resource constraints, planners should gather, interpret, and summarize all information relevant to the planning issue in question.
You might also like to view...
Ideally, a proposed comprehensive budget should be compared with financial ratios that have been agreed upon as part of the firm's corporate objectives
Indicate whether the statement is true or false
Which of the following is a question that a marketing manager would use an MDSS rather than an MIS to answer?
A) What were our company sales of each of our products during the past month? B) What are the best media for reaching a high percentage of heavy users of our product? C) What changes in sales are happening in our industry? D) If we change our media schedule by replacing a certain media buy with a new media buy, will we reach more users of our product? E) What are the demographic characteristics of consumers whose purchase patterns are changing the most?
Most public records maintained by federal, state, and local governmental agencies are protected under privacy laws that prevent disclosure to the public
Indicate whether the statement is true or false
One goal of a landing page is to
A. support brand positioning. B. foster customer trust. C. minimize click-away. D. increase a website's bounce rate. E. cross-sell to customers.