Which of the following statements is true of an offer that was not communicated?
A) The offer stays valid for 30 days from the date of creation.
B) The offer cannot be accepted by the offeree if not communicated.
C) The offeree can claim an offer that was not communicated.
D) The offer is considered to be an implied term.
B
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Brand equity is a set of characteristics that are unique to a brand that make it seem different and better
Indicate whether the statement is true or false
Service ________ means that the quality of services depends on who provides them as well as when, where, and how they are provided
A) intangibility B) inseparability C) variability D) perishability E) heterogeneity
Which of these statements about internal rate of return analysis is BEST?
A) If the IRR is less than the company's required rate of return, the project is worth funding. B) Projects having lower IRR are generally superior to those having higher IRR. C) IRR and NPV calculations always make the same investment recommendations. D) If net outflows follow a period of net inflows, IRR may give conflicting results.
Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of
A. market development. B. diversification. C. product development. D. market penetration.