What is the importance of developing a thorough media list? What are the two essential parts of a connector list?
What will be an ideal response?
A thorough media list is an effective media list. Media lists are tools for managing relationships and ensuring that a marketer's message is being conveyed to the right audience. A marketer, therefore, has to be certain that a connector list contains the appropriate elements. In other words, each list should have two parts: the first part concentrates on the connector organizations; the second part focuses on the individuals within the organizations.
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Depreciation of factory buildings and equipment is an example of
a. direct labor. b. direct materials. c. factory overhead. d. operating expenses.
The country which has the highest rates of value added tax (VAT) in the European Union is:
A) Germany. B) Italy. C) France. D) Denmark. E) Switzerland.
A manager at a mid-size company announces the addition of a third-party contracted ethics assist line for employees. But after the announcement, several employees come to him to express concerns that the new line will encourage employees to settle scores by making false accusations. What should the manager do?
a. Offer them statistics from other companies about the good that an assist line can provide. b. Give employees a strict list of topics that are acceptable for use with the assist line. c. Have employees vet issues through the manager first before calling the line. d. Make clear to employees that false reporting through the assist line will be disciplined.
What do some executives fail to understand in dealing with the media?
A) that the public wants to be entertained B) that the reporter wants the story, whether good or bad C) that the media wants to be a friendly adversary D) that visual elements drive every news story