List the three types of credibility and discuss how a speaker can enhance credibility at each level

What will be an ideal response?


1) Initial: give attention to appearance, establish eye contact before speaking, and prepare a brief introduction that highlights your accomplishments that can be used to introduce you before you speak. 2) Derived: establish common ground, support arguments with evidence, and present a well-organized speech. 3) Terminal: end with eye contact and be prepared for questions.

Communication & Mass Media

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Benjamin Bloom divided up competencies into three areas,

Knowledge, Feeling and A. Understanding. B. Mastery. C. Skills. D. Insight. E. Development.

Communication & Mass Media

The ______ fallacy suggests that because everyone else believes something or is doingsomething, that it must be valid, accurate, or effective

a. causal b. bandwagon c. hasty generalization d. red herring

Communication & Mass Media

Is it ethical, in your opinion, for public relations practitioners to ghostwrite articles that tout a pharmaceutical company's product?

What will be an ideal response?

Communication & Mass Media

Briefly describe three strategies to minimize misunderstandings and avoid pseudoconflict.

What will be an ideal response?

Communication & Mass Media