What is a "third place?" Discuss the circumstances under which a servicescape can take on the character of a third place.
What will be an ideal response?
A third place is a public or commercial place where people gather regularly and voluntarily outside of work (or school) and home, which are often viewed as the first two "places" in people's lives). Third places may be diners, coffee shops, taverns, pubs, clubs, or civic centers. The "Cheers" bar on the very popular television show by the same was the prototypical third place.
Servicescapes can take on the character of a third place when they become the source of social interactions, bonds, and support for the people who frequent them. The benefits received by customers in such a supportive environment go well beyond the benefits intended by the core service.
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The owners of Smith's Yard Mart, a family-owned garden center in a rural community, are concerned over the news that a large retailer with a garden center is building a new store on the other side of town. According to a SWOT analysis, this new retailer is a(n) ____ to Smith's.
A. strength B. threat C. weakness D. opportunity E. intelligence
A helicopter operated by a metropolitan police department crashes, injuring the two policemen aboard and damaging a home. It crashes in a minority neighborhood, prompting speculation that this is yet another example of the oft-repeated charge that the police department does most of its patrolling in that community. Which of the following is the best way of handling this crisis?
A. Don't do or say anything until you have all the facts. B. Announce that the department is looking into the possibility of suing the company making the helicopter. C. Issue a news release, describing the technical problem that caused the crash using the technical language of the department's consulting engineer. D. Meet with neighborhood groups, reminding them that the police have to patrol their neighborhood more than most because the crime rate in the area is the highest in the metropolitan area. E. None of the above.
Welding, sewing, and taking blood pressures are examples of transferrable skills
Indicate whether the statement is true or false
A retailer experiencing unexplained variations in sales is likely experiencing?
a. Trend b. Seasonality c. Cyclical d. Random variation