Defining the “who” in a venture and articulating who buys your products versus who uses your product, is referred to as your
a. venture concept.
b. venture focus.
c. target customer.
d. market niche.
c. target customer.
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Explain why and how a company would adopt a consumer orientation
What will be an ideal response?
In a typical SWOT analysis, which of the following would be considered a weakness of a
company? A) stricter product safety regulations B) a lack of direct marketing experience C) the arrival of a competitor in the market D) the failure of a rival product
Identify a project that could use crowdfunding and crowdsourcing. Identify the many opportunities that would benefit from these online sourcing and funding sources.
What will be an ideal response?
When issuing new securities, which of the following decisions is made jointly by a corporation and its investment banker?
A. Deciding whether to go for a competitive bid or a negotiated deal with the investment banker B. Deciding which investment banker to use C. Deciding whether to go for a best-efforts or underwritten issue D. Deciding on the investment project for which to raise additional capital E. Deciding which member of the senior management team deals with the investment banker