An association object relates two (or more) objects and stores data that are peculiar to that relationship
Indicate whether the statement is true or false
TRUE
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When a company calculates ________, the company looks at how much profit it expects to make from a particular customer, including each purchase he will make from the company now and in the future
A) customer lifetime value B) customer relationship management C) utility D) the exchange function E) the marketing mix
Logitech-Skype AdTechnological advances are difficult to predict. One great advance can replace or substitute for existing products in a relatively short period of time. As shown in the Logitech-Skype ad above, the Logitech Web TV HD camera with Skype connectivity are most likely to replace or substitute for ________.
A. printed books B. TV broadcasts C. online video games D. telephones E. digital video recorders
Esther has decided that she wants to increase her profits by expanding her market. She thinks it would be good for her organization to gain knowledge about different cultures and their business practices. With the advent of the Internet and other communication technologies, she sees that she can participate in the international marketplace with little additional expense. Which concept below did Esther decide to do?
a. Globalize b. Internationalize c. Nationalize d. Sovereignize
Which of the following consumer products is most likely to be classified as "unsought"?
A. life insurance B. tires C. house paint D. band aids E. tablet computer