Which of the following consumer products is most likely to be classified as "unsought"?
A. life insurance
B. tires
C. house paint
D. band aids
E. tablet computer
Answer: A
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Select the statement that emphasizes the startling contrast between gains made by women in professional careers and women in business careers.
A. Forty percent of native-born working women fill positions classified as "administrative support" and "service," while only 16 percent of male workers fill such jobs. B. Women in general hold less than 5 percent of all senior-level positions in major corporations. C. Between 1973 and 1993, the percentage of women lawyers and judges increased from 5.8 to 22.7 percent. D. White men comprise 65 percent of managerial positions in industry, while women hold 25 percent of them.
While on a student study abroad trip to Kenya, Lauren visits a rural village and has lunch with the children. She asks if they use soap when they wash their hands before meals. It becomes clear that soap is not available in their village. Lauren comments that they must feel dirty. What concept relevant to cross-cultural communication does Lauren exemplify?
A. euphemism B. narcissism C. ethnocentrism D. egomaniacally
An office supply store that pays a discounted price when it orders more than 12 metal filing cabinets is receiving a(n) ________
A) merchandising allowance B) promotional product C) case allowance D) co-op promotion E) incentive program
Those who believe that marketing should be organized by the functional organization model think that keeping marketing people aligned with their functional specialties
a. diffuses bottom line responsibility b. reduces the need for coordination c. clarifies who is responsible if a product fails d. allows them to use someone untrained in marketing in the role e. provides economies of scale